Printed marketing materials act as a backbone to the business. It is very essential to maintain customers & to impress them. The colors, themes, background, text which appear on printed materials attract & appeal to the customers & they take more interest in the business or services. They help to make a good impression on the customers. To express your logo, fonts, emotions, and printed materials will help in a successful marketing campaign for all kinds of industries. Printed materials are the first interaction with your customers. The quality of the print matters a lot. The poor quality of the print will make a poor impression. Printed marketing material will not only highlight your business & services towards your customers but will also help to generate higher ROI. 

 

Do you understand the term “Marketing Material’’ in your business?

Marketing materials include all materials which help you to communicate with your customers not directly but physically though. They include posters, banners, brochures, envelopes, business cards, billboards & many others.

Is it important to use Print marketing materials to boost sales?

Print marketing assures you are in the limelight of your industry as everyone has an image of you when they see your business or service cards, posters, banners, etc. It catches your customer’s eye so when they want to buy any product of the service you provide they will end up buying it from your company or brand. It builds a kind of relationship & trust among the customers even without communicating. Printed materials get passed around & have a longer shelf life than any other marketing tool in the industry.

Why not Digital Marketing?

 Though digital is the new trend often customers find it difficult to find your business online. Even at times, there are chances that your customer may search for your business on the search engine and end up finding something more interesting due to which you may lose your customers.

Even ads on SEO may work but they do not assure they will be on the 1st page of the Search engine due to which you may lose an opportunity. Even mail marketing is one of the techniques but on average, a person receives almost 300-400 spam mails every month which customers usually ignore & they are either deleted or in the spam box for months. Websites disappear from the screen but papers tend to stick around. Digital marketing will help to boost sales in this current scenario but still printed marketing materials will give a personal touch to the consumers.

Quality printed marketing materials with well-designed & well-written collateral will help your brand to be visible & help you stand out from the competition. The key to success is your brand stays consistent across all the business materials.

Here are some of the true branding ideas which not only boost your sales but also help in networking with a wide range of customers all across the city or country. 

 

1.Business Card- 

Make sure your first impression is the best one. Just by looking at your card, the customer should create a quality image of your business. Fancy business cards are extremely powerful when implemented correctly. 

When all your team members have business cards there are high chances of retaining the potential customers & making new ones too. The business card helps to give all the information right from your contact details, appointment timing to your Email ID. 

When you hand someone a card it shows that you are prepared for more business & shows how organized you are.

2.Letterhead–

The best quality of printed letterhead associated with proper logo, color, design shows your customers how you pay attention to all the prospects in your business. The accurate printing of the logo on your letterhead reflects not only your brand but also helps as a powerful tool to communicate with your customers. It shows you are prepared for contracts & new challenges in your business.

3.Envelopes–

Add envelopes to your letterhead to look more formal & convincing. They tell the audience who you are. The importance of envelopes is that they remind us that the delivery of our message is as important as our message.”

4.Brochures- 

Every business needs a brochure to help the customers to know more about the business & services you provide. They provide the customers in-depth information about your brand. Even if you are at a tradeshow just by handing the brochures you can give detailed information about your products, services & have a much more detailed communication just with the best quality of printing. It also helps your clients as a roadmap in their purchasing journey & helps them to feel confident while dealing with your services or products.

5.Newsletters–

Though it’s a traditional way to market still it helps your customers to stay updated about the activities, events & know about the grey area of your organization. It will make them feel like a part of your organization & help to maintain a strong presence of your brand in their minds. It will remind them when newsletters are handed physically in their offices or home.

6.Thank you cards-

Expressing gratitude towards your customers makes a very kind gesture which they will always remember & feel happy about. Sending thank you cards along with products or services you offer will also help you to communicate with the customer indirectly & help you to get feedback for your service. They can also serve as greeting cards by sending beautiful cards on their special occasions like birthdays, anniversaries, holidays, etc. Uniquely design your Thankyou cards to make your customers feel more satisfied & happy. 

 

7.Product data Sheet–

This gives complete information on the product or services you own along with their prices. Sometimes it’s difficult for the owners to convey the product details & price but with a proper datasheet, it becomes simple & concise. 

 

8.Testimonials–

Everyone would like to know about your services. Now it’s very easy with the help of flyers where you can print the testimonials of your happy customers. For the potential customers, you can hand over the flyer to let them know about the good work you have done in your past assignments. This will surely encourage more customers to buy from your brand.

Potential customers still want to hold printed materials in their hands to feel more confident & trust the brand. The printing industry still plays a dominating role over digital media in a positive way. It helps to generate leads, maintain a relationship with the potential customers, generate new customers, marketing, sales & generate ROI for the company.

 

 Campaign Masters being the best in the printing industry all over Mumbai for the last 20 years is supporting a wide range of brands, organizations & companies to fulfill their goals with trust towards consumers, error-free, driving down costs, complete consistency & providing experience assistance along with Quality printing.