Importance Of Social Media In Business

Social media has made a way to send a brand’s messaging to the right people at the right time and Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. Social media are used to form friendships along with the growth of ideas from the creation of blogs, podcasts, videos, and gaming sites. Social media has switched the way we live our lives. This changing relationship between humans and technology is the center of the emerging field. Some of the most popular social media platforms, with over 100 million registered users, include Facebook, Messenger, Twitter, Instagram, Linkedin. Businesses using statistics for their social media accounts. Every social media network suits different purposes and should be approached as a unique channel for brand awareness and growth, depending on your client’s core business. Here are some social media facts that can help you to pick the best platform for your business.


Facebook is a free platform that connects people and it allows businesses to share product information and service details as well as their thoughts to many people worldwide. Every day, Facebook adds 500,000 new users, 6 new profiles are added every second. The normal Facebook user spends 35 minutes per day on the platform.



Instagram has become a new way to connect with brands, models, directors, friends, relatives, and more. Businesses can do live streaming for a new product update or service update. Instagram is mainly used for promoting business as well as for publicity. Every day, over 95 million photos are uploaded. Every day, there are 4.2 billion Instagram Likes. So far, over 40 billion photos have been shared. Instagram users spend an average of 15 minutes per day on the app. 90% of Instagram users are under the age of 35.



Twitter is a ‘micro-blogging platform that allows you to send and receive short posts called tweets. Multiple businesses use Twitter as a communication tool with their audience. twitter can be used for awareness as well as for product launching. Every month, 500 million people visit Twitter. There are approximately 330 million monthly active users. The average Twitter user has 707 followers, Every day, 500 million Tweets are sent. That equates to 6,000 Tweets every second.



YouTube is a video-sharing platform where users can watch, like, share, comment, and upload their videos. Many companies use youtube as information and knowledge-sharing medium for their business. youtube is used for many purposes eg: business promotion, informative purpose, entertainment. You can operate YouTube in a total of 76 different languages.


What Are The Benefits Of Social Media


1. Communicate Around The World


In terms of connecting people, social applications play a significant role. It provides a platform for those who are unable to travel or find it inconvenient to move out to meet new people. For this purpose, various apps such as WhatsApp, Twitter, Facebook, Skype, and Instagram have been introduced. People no longer need to spend money or travel to meet their dears and loved ones; they can meet them simply by making video calls. It is more convenient to talk on WhatsApp than to arrange a time to meet with others.


2. Better Informative Purpose

Students are taking advantage of social media to seek assistance. Some people look for new ideas, some look for information, and some look for new ways to improve their work. Teachers can benefit from using social media to learn new techniques for teaching students in new ways.


3. Improved Skills

Social media can provide users with opportunities to improve their skills without requiring them to leave their homes. It provides free online tutorials and webinars. It offers various programs, and multiple trainers teach various skills such as glass painting, interior decoration, knitting, stitching, cooking, dress designing, jewelry designing, and mirror making.


4. Good source of income

For many people, social media can be a lucrative source of income. It generally enables users to learn various techniques and skills through which they can earn their living. It is also beneficial for those who are physically disabled but wish to support their family’s needs. Some people can make money by starting their own YouTube channels.


5. Improves in Lifestyle and Living Standards


As a result of social media, the general public has become more fashionable, and their way of life has improved. Their sense of style and standard of living has improved. Everyone strives to appear sophisticated and fashionable. People on social media analyze others and attempt to imitate their lifestyles. The sense of dressing and behaving has deteriorated.


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