Email marketing is the act of sending a business message, mainly to a group of people, using email. In its most extensive sense, every email sent to a potential or current customer will be considered email marketing. This includes using email to send ads, requesting business, or requesting sales or donations. Email marketing strategies usually seek to achieve one or more of the three primary objectives, to increase loyalty, trust, or brand awareness. The term usually refers to an email message intended to enhance business relationships with existing or past customers, encourage customer loyalty and re-business, immediately accept new customers or convince existing customers to get an item immediately. With email marketing you reaching out to interested customers, nourishing customers with the help of scheduled emails. This medium is effective if used properly.

Tools Used For Email Marketing

Some tools can be used free of charge for email marketing while some tools are purchased. The MailChimp tool is free for the first 10,000 to 15,000 emails. After that, you have to pay. Email lists, autoresponders, email scheduling, and email reports can be checked using these tools.

10 Tips For Email Marketing

1. ) Use permission-based email list for Email Marketing.

2.) Email text you type should contain 2-3 links that drive traffic to the website.

3.) The subject of the email should be attractive and short.

4.) The information in your email should be 80% informative and 20% promoting your product.

5.) Instead of sending the same mail over and over again every day, send emails with new information at regular intervals.

6.) Use a newsletter or RSS feed.

7.) Use the image in the right place.

8.) Send emails at the right time. Generally avoid office hours.

9.) Write the information in the mail thinking that the email will look good on the mobile

10.) Enter the link of social media profile in the email like Instagram WhatsApp Facebook Twitter and Share it.